The Nation's favourite tea brand*

It's official, PG tips is the Nation's favourite cuppa. It's a brand your customers know, love and trust and now, it's a brand that's helping the planet too. We've made friends with the Rainforest Alliance — they make sure the tea in PG tips tea bags is grown using sustainable farming methods, which protect the environment and ensures the workers who picked it earn a decent living and have good working conditions.

At least 50% of our tea already comes from Rainforest Alliance Certified™ farms. We're working towards sourcing all of our tea from Rainforest Alliance Certified™ farms during 2010. 61% of tea drinkers agree that tea should be ethically sourced. **

*Source: IRI Retail Value Sales, 52 w/e 21 Feb. 2010.

**Source: TNS UK Omnibus Mar. 08