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Promotions
Sometimes you can't solely rely on the great taste of your tea to keep your customers choosing tea. Together with great brand visibility, you can keep your customers loyal by offering them a price incentive. Everyone likes a little added value.
"I would be encouraged to buy tea more often if there were a loyalty scheme available"
Customer, Brunel Hospital
"We regularly drive loyalty through coffee but tea always gets overlooked"
Peter Smith, Molson Coors Brewery, tells us that loyalty cards have enabled him to maintain growth.
- PG Ethical
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- Lipton Choice
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- Lipton Ethical
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- Lyons Brand
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- Lyons Gold Blend
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- Lyons Ethical
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- POS Posters
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To help promote your tea offering to consumers and drive sales, choose from the following great POS to run your own promotion.
Print off the POS posters and write your own great deals in the empty space provided.
- Monkey Madness Scratch Card Promotion
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We've created for you a fantastic off the shelf instant redemption promotion that you can run in your establishment to really drive the sales of your PG tips. Everyone loves monkey, so we've created a promotional pack that you can use to reward consumers for their custom with a chance to win their very own knitted monkey.
All you have to do is order your Monkey Madness promotional kit; put up the posters and hand out the 250 scratch cards to your PG tips customers. With every Monkey Madness kit you will also be provided with 25 knitted monkeys to be handed to the 25 lucky winners that are seeded within the 250 possible scratch cards. Your customers will scratch the panel to reveal instantly whether they are a winner so make sure you have the knitted monkeys ready to hand out. Please note, that the promotion will be your responsibility, which means that you will be required to set a closing date and you will be responsible for the distribution of prizes to winners. There are 25 monkeys and 25 potential winners per set of scratchcards.
- The Tea Report
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A 24 page insight into the tea business
- PG tips support and training guide
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Everything you need to know about tea and PG tips: Tea facts, our friendship with the Rainforest Alliance, a healthy brew and a stroll down memory lane.
How to order your promotional material *
*A minimum order quantity is required for some promotional material, please phone 0800 783 3728 and select option 1 (UK) alternatively, please phone 0044 800 783 3728 and select option 1 (ROI) so you can speak to an advisor for more details.