Problems tea

Problems with tea out of home

Tea is the number one beverage choice in the UK*, yet 33% of tea-drinkers choose not to drink it out-of-home. When you consider 44% of tea-drinkers would be willing to pay as much for tea as for coffee if it tasted better, it’s clear to see poor quality tea leads to a lost business opportunity.

  • Ensure that your tea is merchandised correctly to ensure your customers know that you sell quality brands, which in turn will raise your profitability.
  • 62% said they would choose something other than tea, even though this was their first choice, because they were so distrustful of the quality of the tea in a catering establishment.*

By getting the quality right you can tap into a market thirsty for great-tasting tea. Follow our 3 steps to a proper cuppa and view our solutions for serving tea out of home to serve up the perfect brew.

But it's not just the quality of tea that’s influencing consumer choices. Attitudes towards tea are changing, head to the Tea Expertise section to find out more.

* TNS Omnibus July 2007

Solutions for main problem areas when serving tea out of home;

  1. Service, presentation and taste of the tea.
    Ensure that your tea is merchandised correctly so your customers know that you sell quality brands, which in turn will raise your profitability.
  2. The right product at the right time.
    PG tips & Lipton have a range of teas for different occasions – from one cup to executive dining to on-the-go solutions. We recommend putting a range of teas on your menu and give them as much profile as you do coffee.
  3. Branding. The reassurance of a familiar, quality brand.
    By offering PG tips and Lipton your customers will know you’re serving trusted, quality brands – reassuring them with the quality of your food service offering.
  4. Let customers decide the brew.
    You should always serve tea to a customer’s taste. Ask how they prefer their tea, or present them with a tea bag and hot water.
  5. Use fresh milk.
    To serve the best tasting tea, always ensure you have fresh semi-skimmed milk available.
  6. Provide a bin.
    Keep your workspace clean by providing customers with a bin to dispose of tea bags.