Profit calculator - a golden opportunity for those who get it right

People are prepared to pay as much for tea as they do for coffee, if it is treated with the same degree of reverence by the operator.

Example of a typical pricing
structure in a café outlet:

	Cost per cup (excluding milk & sugar)	Price per cup	Profit per cup
Coffee	€0.08	€1.65	€1.57
Tea	€0.02	€1.15	€1.13

There is the opportunity for you to charge 50¢ more per cup of tea, if you follow our simple recommendations from within this site.

	Cost per cup (excluding milk & sugar)	Price per cup	Profit per cup
Tea	€0.02	€1.65	€1.63

€9,125 extra profit per year
from just 50 cups of tea a day!

PG2GO case study

“We really liked the concept of an all-in-one tea solution and decided to sell PG2GO on all our UK vessels. In the first year 2006, we saw 20% growth in sales.

We increased the price from €1.20 to €1.65, as we were selling a premium brand and meeting consumer demand for a quality cup of tea out-of-home.

Our customers instantly identify the PG tips brand and are prepared to pay a higher price for it. They recognise the brand from their cupboards at home and know that it delivers great taste and quality every time.”

David Williams, food services manager, Stena Line
– one of the world’s largest ferry operators