Picking Tea

Tea expertise

Unilever is the world’s biggest tea company, employing more than 40 specialist buyers, together representing more than 100 years of accumulated knowledge of tea. Our buyers purchase 300,000 tonnes of tea a year - that’s around 12% of all the black tea produced globally.

But it’s about more than just being the biggest; it’s about offering the very best service to our partners. From the effective merchandising of world-famous brands to powerful promotions, strong ethics to outstanding consumer insights, UFS is leading the way in the out of home market giving you everything you need to grow a successful business.

Are brands important?

  • 73% said they would be willing to pay a small premium for quality brands.
  • 59% said they would have a positive impression of the place if branded tea and coffee were offered.
  • 73% agreed that, if a catering outlet uses and serves good quality brands it reassures me about the quality of their food.
  • 71% said they were more likely to return to a food outlet if it used good quality branded products.
  • People are prepared to pay as much for tea as they do for coffee, if it is treated with the same degree of reverence by you, the operator.
  • Ensure you give your tea offering as much visibility as coffee.

* Tea Omnibus Survey July 2007